This past Saturday, after going out for a few cocktails with my husband we came home. He put on an episode the Wire (me: zero interest) so naturally, I was all too happy to pull out a new glossy.
I’ve subscribed to Architectural Digest for years. Frankly, I feel Town and Country presents that certain lifestyle far better, but I enjoy skimming the pages of AD for inspirational things. I realized I typically use the magazine to inspire a once-in-a-blue-moon painting session and I tear out Ralph Lauren Home ads. That’s it.
It has been a while since I found a brand that so closely represents my vision of relaxed, classic perfection in design. What can I say? I’m a fan of classic preppy American style with a dash of English Prep School. And yes, I dream about the NE seashore all the time. The colors of the skies when they mix with the grey waters when a storm is rolling in – that is my perfect.
Anywho. I stumble across an ad for Ralph Lauren Home which catches my eye, as usual, and decide I should capture some of these pictures on Pinterest instead of ripping them out and hoping I reference them when I start designing a house. And then, I note they are on Pinterest and reference it in their ad.
Ever the marketer, I’m excited about this. While I doubt anyone over at Ralph Lauren Home will ever read this post (unless they’re executing social listening and engagement at top-notch level…and care about an occasional writer), I want to thank them for integrating their masterful brand marketing with the digital channels that inspire new consumers with semi-disposable incomes that are planning their first home design.
Cheers to you, Ralph Lauren Home team, for doing what is right in the world of digital marketing. I hope to buy a few cans of Viceroy Blue for my first reading/library room or, realistically, bathroom. Because after all, who has a reading/library room in their first homes.